If you want some background about the product and how/why it was created, link to info found elsewhere on the web
Find a place for your purchase: Preferably be somewhere other than Amazon. Link to your Etsy referral code or just write that "you bought my awesome thing from here" It helps if you include recommendations from somebody who's used this item in the past
Don't overdo it - too much text dilutes readability of 'A teardrop is fresh' above Totally contextualized literary reference