That's what I thought when I first stumbled across the Burrito Pop - First Of Its Kind Twistable Burrito Holder | Travel Lunch Container | Burrito Containers | To Keep your Burrito or Sub Sandwich Warm On The Go! Yellow (Link to purchase). Despite the enthusiasm in the description, something seemed off about it. Did they really think this was revolutionary enough to be called "first of its kind"? Wasn't insulated lunch containers for keeping burritos warm a thing already? And why yellow? Who even likes yellow food containers??
Anyways, skeptically, I bought one and tried it out with great hesitation. Embarrassingly enough not only did it do nothing special but also left my cold burrito soggy and mushy by lunchtime like any other cheap container from Walmart would have done. But here's where things get more interesting: turns out that almost every review on Amazon for this product is overwhelmingly positive! The recycled material sounded too good to be true and after further research, I realized people had been duped into buying these expensive yet useless items purely because of marketing tricks used by Burrito Pop's creators rather than actual utility or quality... at least nobody can argue now against conspiracy theories existing anymore!